Adrian Swartz and Fredrik Hjorth Fredrik Hjorth, 24 and Adrian Swartz, 24, both Swedes, applied as a team. Swartz was former Co-founder of communications agency Rodolfo. Hjorth has been studying law and finance at Uppsala University – prior to that he ran his own business. “We had already founded the company under the name Studentlänken, built the first product version and done the first sales, so the ground floor of the operations was very much up and running. During the period at the Bonnier Accelerator we rebranded the whole company to Cruitway as it is today, we accelerated the sales in crazy speed, redefined the business model, prepared for investment pitch and mapped out a quite solid three year plan." Download press photo. Photographer: Rikard Westman. Check out a video with Adrian & Fredrik.